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Valve industry e-commerce era or will come
Publish Data:2017-03-22 15:40:00 Views:
"Double 11" since the birth of the transaction amount from 50 million yuan to 35 billion yuan, some analysts believe that the Taobao sales in 2014 or reached 60 billion yuan. This shows that China's e-commerce market continues to maintain rapid growth, how can the valve industry from here to see some of the direction of development?
With the increase in the electricity market, more and more types of goods, the user's choice of a corresponding increase in the face of online shopping directly online experience is also more concerned about. How to improve the user conversion rate, has become a valve electric business site urgent need to solve the problem, the problem will also be the focus of the future of the valve industry competition.
With the global economy into the depth of restructuring stage, the Chinese economy also ushered in the new cycle of medium-speed growth, the valve business model innovation, business process innovation, management innovation and other challenges. To achieve lean management, strengthen the group control has become the valve business invariably choose.
In fact, cost management is a management method for the value chain of the valve company. The operating costs of the enterprise is not difficult to find the open, with the rising cost of manpower, marketing space to reduce the space is very limited. So, from sales, research and development to all aspects of procurement, cost reduction space where? A survey found that the average purchase cost of the enterprise accounted for more than 55% of the total sales revenue, control procurement costs have become an important source of profits, and e-procurement will undoubtedly play an important role.
Through the construction of proprietary e-procurement platform, and enterprise erp system integration to form an integrated application, can form the upper and lower coordination, internal and external cooperation, the integration of material procurement management model, open up the supply chain in the information barriers between enterprises, Information sharing and communication and coordination, through the process of management to improve the efficiency of supply chain operations, thereby enhancing the core competitiveness of enterprises.
What factors can not be overlooked in building e-commerce systems
So, in the end how to promote the construction of the valve company e-commerce system? Shanghai Ming Bao valve head (pump character) that the following key factors can not be ignored.
First, the need to change the concept of e-commerce construction. Many people refer to e-commerce, often think that e-commerce is to build a website. In fact, e-commerce is not only a website, it is the result of the transformation of the supply chain, to promote the central enterprises in all directions. E-commerce not only reflects the internal changes in the purchase and marketing system, but also related to the business strategy, down to the operation of the entire system changes. Through the integration of innovative business model, with the latest technology as the support, you can optimize the business management process, the real use of information technology to promote a variety of enterprise management system to take root. So it can be said that e-commerce is a business change.
Second, from the purchase and sale links point of view, whether it is procurement business or sales business optimization and change, whether it is the enterprise itself or the establishment of material companies for business logistics turnover, e-commerce model needs to meet two elements: First, the group and subordinate units Interactive flow smoothly, and second, and the logistics of capital flow and information flow. Through what channels? How to purchase? How to sell? Enterprises need to develop good rules. In the development of a good system, the basis of the process and then effective authorization or decentralization. With the development of e-commerce to mobile commerce, cloud computing, large data and other new technologies are widely used, the importance of mobile security is also increasingly prominent.
It is foreseeable that the network marketing is an irreversible trend affecting people's consumption concept, the valve industry into the network marketing era is an inevitable trend, the valve company should be carried out as soon as possible accurate network promotion, take the initiative to explore the low cost for the enterprise Efficient marketing of the road. But the valve business in order to do a good job of online sales, Shanghai Ming Bao valve that must also ensure the quality of products on the basis of the choice of the right target audience, while the use of diversification, traditional channels (journals) and network channels to complement each other, Complement each other, and also do a good job after-sales service work, develop their own customer groups, increase the customer's repeated purchase. Only in this way, the enterprise's network sales can gradually mature, continue to achieve better sales performance.
The era of information society requires a wider range of sources of information, more economical operating costs, the traditional valve industry needs to have an Internet platform to help run, it will bring the era of marketing change, the valve industry really into the e-commerce era.
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